Le Portier’s award-winning team of designers spent years planning, crafting and creating prototypes for our inaugural release, Shay by Le Portier. Now that dedication has been recognised with a major award from The Spirits Business Design & Packaging Masters 2021.
These prestigious awards are highly-prized and competition is always fierce. But 2021 was even more competitive than last year with 132 entries from 68 different companies. So to receive any award would have been a huge achievement, but to receive a Gold Award for our inaugural release, just two weeks after its launch, is an extraordinary recognition of the exquisite quality of Shay’s elevated design and packaging.
Winning such an award within two weeks of the launch of Shay VSOP is a validation of the determination and dedication to the craft shown by our inaugural release. Numerous designs, endless prototypes and thorough research and development went into the box, the bottle and the collectible obsidian closures so it’s incredible to have that obsession rewarded with such a high award.
But while this may be the first award for Shay, it certainly won’t be the last. The lucky few to have already tasted the deep dark notes of s’mores, butterscotch and spice will agree that awards for taste are just around the corner!
Shay VSOP is available exclusively in the US from ReserveBar in limited quantities in December. The remaining bottles of the 25,000 released in this first edition will be available in the new year.
